Google’s Homepage Hypocrisy

[UPDATE: As of Jan 7, 2010, Google has now changed its homepage so the Nexus One ad fades in with the other content — more below]

Remember how hard we gad to fight to convince Google to include a link to its privacy policy on the homepage?

Remember how Google argued “we do believe that having very limited text on our home page is important” and that it was pitched as some great sacrifice to include the word “privacy” and disrupt the homepage’s aesthetics?

Remember how, just a month ago, Google argued that a “clean, minimalist approach” to their homepage gives users “just what they are looking for first and foremost” — thus only the search box appeared when you visit, with all the other content (including the privacy policy link) only fading in if you happen to move the mouse?

Apparently none of this is nearly as important as shilling promoting Google’s new phone, the Nexus One. If you visit today, you’ll notice everything faded out except a prominently placed Nexus One advertisement:

Move your mouse, and then everything else fades in (including yet another advertisement for Google Chrome, and an ugly one at that):

Yes, we’ve seen this kind of hypocrisy before

UPDATE (1/7/2010): Google has now changed the way the homepage loads, with the Nexus One ad faded out and only appearing with the other content when the use moves the mouse. I’d be curious to see what kind of discussions led to the original design, and this revert.

[Minor update: crossed out “shilling”, since it is Google’s own phone]


  1. I found your post through a Facebook friend.

    The above does not seem to be true for The homepage is completely blank but for the search box. After fadding off, there is no advert for Google phone.

    Could Google specifically target the US market?


  2. Yes, it appears the ad only appears on the page, not, or other country-specific homepages in markets where the Nexus is being released.

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