Some former Googlers have launched a rival search engine named for the Gaelic word for knolwedge, Cuil.
Cuil (pronounced like “cool”), which claims to have an index three times the size as Google and ten times as Microsoft, aims to provide a difference kind of search experience than its friends in Mountain View:
Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.
Further, Cuil has taken a quite difference stance regarding user privacy than Google:
We believe that analyzing the Web rather than our users is a more useful approach, so we don’t collect data about you and your habits, lest we are tempted to peek. With Cuil, your search history is always private.
We do not keep logs of our users’ search activity.
Cookies are small files on your computer that websites create to store user preferences, such as language settings. Each time you visit a Cuil page, your computer’s cookies automatically provide Cuil with your preferences. You can change or delete your cookies anytime via your Web browser options.
We do not record the information in your cookies on our servers; your browser sends your preferences to us with each search request. This way, we do not store any personal information about you on our servers.
FWIW, Cuil’s launch has been less-than-stellar. They have been plagued with down servers, and their results are being criticized for lack of coherency or relevancy. See here, here, and here, for example.