Certainly, Google’s simple homepage design has its value. Much of Google’s early success can be attributed to the speed at which its homepage loaded, especially with early Internet users relying on dial-up connections. Compared to Yahoo’s homepage that was loaded with images and display ads, Google’s spartan page loaded so fast that some users would mistakenly sit in front of the screen waiting for more items to load.
A brief history of Google’s homepage reveals their commitment to limiting the amount of content displayed.
I struggle to understand why Google remains so obstinate on this issue.