More on Search Engine IP Logging

John Battelle did some digging for a reader who wondered whether Google (and search engines in general) could easily match search terms with IP addresses, and vice versa. Here are the questions Battelle bounced off his contacts at Google:

  1. “Given a list of search terms, can Google produce a list of people who searched for that term, identified by IP address and/or Google cookie value?”
  2. “Given an IP address or Google cookie value, can Google produce a list of the terms searched by the user of that IP address or cookie value?”

The answer for both questions was “yes”.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s