AdAge: Search Engine Ad Technologies Raise Privacy Concerns

Advertising Age is reporting[registration req’d] on a recent industry panel disucssion on the privacy concerns with personalized search and targeted advertising.

As Yahoo and Microsoft roll out more sophisticated search-advertising services relying on heavier use of personal data, they are likely to meet higher levels of concern and resistance from consumer privacy advocates, predicted an Ad:Tech panel yesterday.

It’s good to see such a discussion happening among industry experts.

1 comment

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s