Yahoo! Mindset: Intent Driven Search

Yahoo! Research Labs released a beta version of a new search tool called Yahoo! Mindset allowing users to filter results on an axis of “shopping” (i.e., commercial) vs “researching” (i.e., non-commercial) sources. From their site:

  • Find the results you like.
  • Sort the way you need.

A Yahoo! Research Labs demo that applies a new twist on search that uses machine learning technology to give you a choice: View Yahoo! Search results sorted according to whether they are more commercial or more informational (i.e., from academic, non-commercial, or research-oriented sources).

Given how search engines have become the “center of gravity” for information navigation and knowledge acquisition, this appears to be an important step towards giving users more control over their search results.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s