Today’s New York Times article “Your Internet Search Results, in the Round” features Grokker, the graphical search engine interface that presents results in a spatial map.
Currently, the major search engines have all limited displays to ranked lists of sites. The weakness of this method of displaying results is that few surfers ever go beyond the first page of results even when there may be thousands of related links to their query.
Groxis executives say that by showing categories instead of a ranking listing, searchers may uncover gold they would have otherwise missed.
For more on visual and spatial presentation of search engine results, see my posts here and here.