Does the EU Data Retention Directive Apply to Search Query Data?

I am unable to reconcile an inconsistency between the common appeal search engines make that data retention laws require them to store user search query histories, and what these laws (where enacted) actually require. For example, this post at Google's…

CNet: How Search Engines Rate on Privacy

I'm under deadline pressure currently, so very quickly: Declan McCullagh and Elinor Mills at CNet have surveyed the major search engine providers about their privacy practices related to retention of user data and behavioral targeting. Full story here, and the…

Google Tests New Ad-Serving System with Privacy Protections (but if a tree falls in the woods with no one around…)

Google is testing new ad-serving technology with added privacy protections: In our ad-serving tests, we're introducing an opt-out mechanism so people can opt out of the test ad-serving cookie if they wish. In addition, we’re going to experiment with ways…

Some Answers – and More Questions – on Wikia Search, Advertising, and User Privacy

Jimbo Wales replied to my open questions on some of the privacy concerns that quickly arise given that it seems Wikia Search will be advertising supported. From the open forum (my original requestions in bold, Wales' answers beneath): What kind…