Personalized search: who owns the information?

In an interesting post forecasting the rise of personalized searching, Greg Yardley raises an important concern about who actually "owns" the personal information/history upon which search companies will base "personalization." Pretend it’s December, 2007. You’ve been using Google (or Yahoo,…

Amazon Personal Search History

Slashdot reports on the recently disclosed patent application by Amazon.com for "Persistently storing and serving event data," which describes a9.com's personal search history feature. Admittedly, I need to spend more time studying the privacy implications of "personalized searching" - the…