Universal Music Group on Tumblr: Social Marketing Gone Wrong

A few months ago I contributed to a news article about businesses increasingly participating in social media platforms for marketing and management of customer relations. Seems the recording industry behemoth Universal Music Group was listening, as they've recently joined the…

Google + China + Free Music = A New Business Model for Online Music Distribution?

News reports indicate that Google will begin providing free music downloads in China. Apparently Chinese Internet users have grown so accustomed to downloading music online, that piracy and illegal downloading has impacted music sales there more than even what the…