Facebook to Join Behavioral Targeting Game, and Might Win

The social networking site Facebook is planning to to enter the behavioral targeting game, letting marketers customize their ads for the millions of Facebook customers who visit the site daily. Given the "mountain of information" users openly divulge on the…

FTC to Host Town Hall to Examine Privacy Issues and Online Behavioral Advertising

In response to recent concerns about Internet and search companies developing the means to track and profile users based on psychological and behavioral traits, the FTC has announced plans to host a town hall meeting to "address the consumer protection…

With SmartAds, Yahoo Finally Joins Google…as a Threat to Privacy

In my dissertation I outline the quest for the “perfect search engine” – a search engine capable of indexing all available information and providing fast and relevant results. The perfect search engine will have to have “perfect reach” to deliver…

MSFT Wants To Identify All Web Surfers Based on Surfing Habits

Not wanting to be outdone by Google's recent news about profiling users based on their psychological profiles, reports have emerged that Microsoft is developing new technologies to identify users based on their browsing habits: IF YOU thought you could protect…

Google to Track and Profile Users’ Psychologies

The Guardian reports on a patent filing by Google revealing how the company could compile psychological profiles of millions of web users by covertly monitoring the way they play online games: The company thinks it can glean information about an…