Facebook recently announced Facebook Ads, an attempt to monetize the vast amount of user information that flows through the social networking site (something I warned about previously). Facebook Ads has three main components: Social Ads: Allows marketers to target ads…
Category: Social Media
Discussions of social media platforms and their impact on communication, collaboration, sociability, privacy, and norms of information flow.
Link Dump – November 1, 2007
Blogging has been light due to other duties, but I wanted to point out a few notable items that deserve attention: Twitter appears to be planning to expand the search offerings, allowing users to search for particular terms within others'…
Yale ISP: Symposium on Reputation Economies in Cyberspace
The Information Society Project at Yale Law School is proud to present Reputation Economies in Cyberspace. The symposium will be held on December 8, 2007 at Yale Law School in New Haven , CT. This event will bring together representatives…
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AoIR: Search 2.0: Web 2.0, Personal Information Flows, and the Drive for the Perfect Search Engine
Following up on my Web 2.0 panel at 4S, I just returned from another quick trip to Canada -- this time Vancouver -- for the annual conference of the Association of Internet Researchers, where I organized a similar panel titled…
Panoptic Sorting on the Rise as MySpace Enters Behavioral Targeting Foray
Following recent announcements by Google, Yahoo, Microsoft, and Facebook, MySpace has announced it will begin targeting advertisements based on users profiles and behavior on their social networking platform. As explained in this NYTimes article: The algorithms make their judgments partly…
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Bill McGeveran on Facebook, Context, and Privacy
William McGeveran, a professor at University of Minnesota Law School, points to this troubling story about a Florida State professor who made each student read aloud his/her Facebook profie, which noted how "the girls [sic] whose hobby was “being slutty”…
ISP Lunch Speaker Series
One of my duties at the Information Society Project at Yale Law School has been to organize our weekly lunch speaker series. Last week we welcomed Samir Chopra, a philosopher who is an Associate Professor in the Department of Computer…
Facebook to Join Behavioral Targeting Game, and Might Win
The social networking site Facebook is planning to to enter the behavioral targeting game, letting marketers customize their ads for the millions of Facebook customers who visit the site daily. Given the "mountain of information" users openly divulge on the…
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41% of Facebook Users Share Personal Information with a Frog
You can file this in the "altogether not that surprising" category: The IT security firm Sophos has conducted a little experiment to see how easily it might be to obtain personal information from Facebook users. They created a fabricated Facebook…
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Facebook Forces You to Describe Your Friendships (with 14 convenient labels)
Over the past few months, I've grown to be a fan of Facebook (here's my public profile). I'm not sure why, but there seems to be quite a few of my professional colleagues on this social network, and I've come…
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