Articles in the SmartAds Category
Behavioral targeting, Dissertation, Google, Perfect Search, Search Engines, Search privacy, SmartAds, Yahoo »
In my dissertation I outline the quest for the “perfect search engine” – a search engine capable of indexing all available information and providing fast and relevant results. The perfect search engine will have to have “perfect reach” to deliver any type of online content from all online (and, increasingly, offline) sources, as well as “perfect recall” to deliver personalized and relevant results that are informed by who the searcher is.
For example, given a search for “Paris Hilton,” the perfect search engine will know whether to deliver results about the …
