Archive for the 'Paid Search' Category
Google to Make Ads look More like Organic Results
Wednesday, May 24th, 2006Looks like Google is again taking steps to blur the visual distinction between paid and organic search results. A reader at Google Blogoscoped posted an e-mail recently received from Google about his/her AdSense account:
We’re writing to let you know about a coming change to the appearance of your Google ads. Your ads currently display the […]
The Value Implications of Paid Search
Sunday, December 18th, 2005PSU information science scholar Jim Jansen was guest editor for a special issue of the Bulletin for the American Society for Information Science and Technology on the practice of paid search.
Jim was kind enough to ask me for a contribution on the ethical implications of paid search. My brief contribution, “The Value Implications of […]
Google inserting alternate queries - paid placement?
Sunday, August 21st, 2005John Battelle reports on a recent new feature within Google search results where “related queries” get inserted within your original search results. For example, when you search for “on demand,” you also get search results for “Comcast on demand.” (see image).
Battelle received the following statement from Google’s PR explaining the feature:
Google is testing an automated […]
More Blurring: Consumers Suspicious of Sponsored Links
Friday, June 10th, 2005More blurring of search engine results and advertising:
A paper presented at the Sixth ACM Conference on E-commerce by Penn State School of Information Sciences and Technology professor Jim Jansen indicates that consumers exhibit a substantial measure of bias against sponsored links. The report details a study in which 56 participants, ages 18 to 29, […]
Study: Search Engines Still Fail to Disclose Ads
Friday, June 10th, 2005The blurring of search engine results and advertising is a major concern given how search engines have become the “center of gravity” for the distribution of information and the acquisition of knowledge. ClickZ reports on a Consumer Reports WebWatch study which claims that Search engines continue to “inadequately inform consumers about the influence that advertising […]
Blurring of Search Results and Ads
Friday, April 15th, 2005One of the things Google brags about with its Adsense and Adwords programs is the high relevancy of the ads placed alongside its search results. Their logic is that the more relevant the ads are to the search, the less intrusive they are. Similarly, they’ve banned the use of banner ads, and try to make […]
Web Search: Multi-
disciplinary Perspectives