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ClickTale, Cookies, Data Aggregation, Online Privacy »

[12 Jul 2006 | 2 Comments | 535 views]

Fellow PhD student Alice Marwick blogs about TechCrunch’s coverage of ClickTale, the latest in website surveillance tools:
ClickTale shows you the full story: every mouse movement, every click and every scrolling action. By using ClickTale you will gain insights that will improve your website’s usability, enhance navigation, and increase effectiveness.
Webmasters can add a small piece of javascript code to their web pages which collects browsing data of all their visitors and transmits it to the ClickTale servers for processing & reporting.
ClickTale does not have a privacy policy, but does offer this …