Google Shortens Data Retention to 9 Months
Quickly, as I’m rushing out the door to teach: Google has announced it will (reluctantly) shorten the amount of time it holds fully-identifiable information, and will “anonymize” search records after 9 months, rather than the current 18 months.
This is big news…more later….












Google’s blog announcement reports that the company will “anonymize IP addresses on our server logs after 9 months.” IPs only. Google makes no mention of anonymizing cookie IDs (as in the previous 18 mo. policy) or any other type of fully-identifiable information. Also they give no date of activation or indicate if they will retroactively apply it to previous server logs.
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