This Wired News article, ‘UnGoogleables’ Hide From Search, offers a profile of Geri Agalia (not her real name), a person who values her privacy and is trying to keep info about herself out of the Google database:
Geri Agalia doesn’t appear to leave less of a data trail than most Americans. She has a phone in her name, a bank account, utility bills, a mortgage and a credit card. But the stay-at-home mom and part-time student is among a select and ever-shrinking group of the digitally privileged — her name does not appear on Google.
“I just value my privacy,” says Agalia, who lives in San Diego. “And I think that the government and corporations already know too much about people for the benefit of marketing.”