Archive for the 'Behavioral targeting' Category
Proposed NY Law to Limit the Web Tracking also Requires Access to Data Collected
Saturday, March 22nd, 2008On the heels of growing public awareness of how “large Web companies are learning more about people than ever from what they search for and do on the Internet, gathering clues about the tastes and preferences of a typical user several hundred times a month,” a New York legislator has drafted a bill seeking to […]
FTC Proposes Self-Regulatory Principles for Online Behavioral Advertising
Thursday, December 20th, 2007On the heels of clearing the way for the Google-DoubleClick deal, and resulting from a recent meeting on behavioral advertising, the FTC today released a statement for comment on behavioral advertising: “Possible Self-Regulatory Principles for Online Behavioral Advertising” (PDF). In it, they propose some self-regulatory principles for behavioral advertising and now seeks comment on the […]
Panoptic Sorting on the Rise as MySpace Enters Behavioral Targeting Foray
Tuesday, September 18th, 2007Following recent announcements by Google, Yahoo, Microsoft, and Facebook, MySpace has announced it will begin targeting advertisements based on users profiles and behavior on their social networking platform. As explained in this NYTimes article:
The algorithms make their judgments partly on certain keywords in the profile. A member might be obvious by describing himself as a […]
Facebook to Join Behavioral Targeting Game, and Might Win
Friday, September 7th, 2007The social networking site Facebook is planning to to enter the behavioral targeting game, letting marketers customize their ads for the millions of Facebook customers who visit the site daily. Given the “mountain of information” users openly divulge on the site, Facebook very well could win the targeted advertising game.
Google, Yahoo, and Microsoft have all […]
FTC to Host Town Hall to Examine Privacy Issues and Online Behavioral Advertising
Wednesday, August 8th, 2007In response to recent concerns about Internet and search companies developing the means to track and profile users based on psychological and behavioral traits, the FTC has announced plans to host a town hall meeting to “address the consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising – or […]
MSFT Wants To Identify All Web Surfers Based on Surfing Habits
Wednesday, May 23rd, 2007Not wanting to be outdone by Google’s recent news about profiling users based on their psychological profiles, reports have emerged that Microsoft is developing new technologies to identify users based on their browsing habits:
IF YOU thought you could protect your privacy on the web by lying about your personal details, think again. In online communities […]
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