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    Archive for the 'DoubleClick' Category

    Google-DoubleClick Deal Cleared by the FTC

    Thursday, December 20th, 2007

    Despite complaints by leading privacy advocates, the long history of privacy concerns related to DoubleClick, explanations as to why privacy must be considered part of the anti-trust concerns, and concerns about possible links between the FTC commissioner and DoubleClick, the FTC has cleared Google’s acquisition of DoubleClick.
    The FTC Statement on the Google-DoubleClick merger is here […]

    Google: “Why we’re buying DoubleClick” (sans “privacy”)

    Tuesday, June 26th, 2007

    Google has posted a lengthy explanation as to why they’re buying Double Click. Feel free to read it, but here’s my thumbnail analysis:

    Total word count = 2,279
    Number of times “consumer” appears = 8
    Number of times “money” or “monetize” appears = 6
    Number of times “efficient” or “effective” appears = 6
    Number of times “privacy” or “protect” appears […]

    Google + DoubleClick = Privacy Enhancing Technologies?

    Saturday, April 14th, 2007

    Unfortunately (or fortunately) I’m much too busy right now to comment in detail on Google’s acquisition of DoubleClick, especially in light of the bad track record DoubleClick has in terms of user privacy online (Philipp Lensenn has a good archive of their privacy troubles).
    But one mention at the very end of Google’s FAQ (PDF) about […]