Microsoft has fired a new salvo into the search privacy wars, announcing it will delete IP addresses from the Bing search engine logs after 6 months. Microsoft has decided to take the lead in search privacy and agree to the European Union’s demand that data retention be cut to six months. Previously, Microsoft de-identified its search logs immediately, but didn’t purge the IP address until 18 months. Now, de-identification still takes place immediately, and the IP addresses are completely removed in 6 months.
