I agree that people’s location should be protected more efficiently. As I see it, the problem is divided into two – recording location data by third party applications and allowing individuals access to ones’ location information. Both cases can be solved by giving people more control over the information they wish to share. The question is how do you make people participate in the game. Does people really care? I believe they do. Are they willing to spend time defining their preferences? Depends on the intuitiveness of the interface they are provided with. Another factor that can make a difference is people’s ability to follow the results of their privacy preferences.

The even bigger question is how do you convince (put aside regulations) the service provider that users should have more control. I think that showing them that users that feel in control share more can do the job.