Today, Google announced its long-awaited behavioral targeted advertising program. Building from its acquisition of DoubleClick, Google's new ad system -- which it refers to as "interest-based advertising" -- will use cookies to track users across the multitude of sites that…
Day: March 11, 2009
Quick links: Cellphone privacy
A couple of stories popped up on my radar this morning related to cellphone privacy: The New York Times has a story on advertisers increasingly collecting behavioral and locational data from consumers' cellphone activities: "Advertisers Get a Trove of Clues…
