Michael Zimmer.org

information ethics : privacy : new media : values in design : 2.0

Poll Reveals Amercians are Concerned about Online Privacy, but Grossly Misinformed

On the heels of the recent Pew study concerning cloud computing and privacy, Consume Reports has released a poll revealing that most Americans are very concerned about what is being done with their personal information online. Some highlights:

  • 72% are concerned that their online behaviors were being tracked and profiled by companies
  • 53% are uncomfortable with internet companies using their email content or browsing history to send relevant ads
  • 54% are uncomfortable with third parties collecting information about their online behavior
  • 93% of Americans think internet companies should always ask for permission before using personal information
  • 72% want the right to opt out when companies track their online behavior

Further, the poll reveals that some Americans are taking steps to resist widespread online surveillance:

  • 35% use alternate email addresses to avoid providing real information
  • 26% have used software that hides their identity [perhaps like Tor]
  • 25% have provided fake information to access a website

Meanwhile, the poll revealed large misconceptions about the actions of online companies and the (lack of) protections afforded consumers

  • 61% are confident that what they do online is private and not shared without their permission
  • 57% incorrectly believe that companies must identify themselves and indicate why they are collecting data and whether they intend to share it with other organizations
  • 48% incorrectly believe their consent is required for companies to use the personal information they collect from online activities
  • 43% incorrectly believe a court order is required to monitor activities online

We have a lot of work to do.


Related posts: (automatically generated)

  1. Poll: 60% Oppose Companies Permanently Storing Users’ Search Behaviors
  2. FTC to Host Town Hall to Examine Privacy Issues and Online Behavioral Advertising
  3. Global Network Initiative Promises to Protect Privacy and Freedom of Expression Online
  4. Recent Activities in the Online Behavioral Advertising Privacy Sphere
  5. Pub Politico talk in Madison: Failures in Self-Regulation in Online Privacy
  6. Entrenchment of Non-Privacy Norms Online

2 Comments

  1. Here is a talk that will probably interest you:
    http://www.thelasthope.org/talks.html
    “Featured Speaker – Steven Rambam”

    I found it an interesting view on privacy.

  2. I have made a search website that can help people make private searches.
    It is http://www.privyo.com
    It uses SSL to prevent ISP’s or anyone monitoring your searches and does not keep a history.

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