I find it a better argument that Google has these on their homepage:

“Advertising Programs – Business Solutions – About Google”

So I don’t see any reason not to have “Privacy” too.

All said, if Google wants to “make privacy easier,” I’ve pointed out some simple steps they can take to make their Privacy Center more visible.

Look at it this way – why should a search for “privacy” bring up Google’s privacy policy by mandate, while not on a search for “Google”? Of all the people who are searching on “privacy”, how many want *Google’s* privacy policy? And searching only [Google privacy] brings up “Google Privacy Center – Privacy Policy” as the second result.

But positions like “how much value is an ordinary person going to get out of policy” are problematic. Perhaps its true that many people won’t read or properly understand a privacy policy. But if we take that position as acceptable, then not making the policy visible worsens the situation. A key step towards increasing people’s understanding of the privacy, data collection, etc is to provide them with more information, not decide to withhold it because some might not care or not understand.

As you know, search results aren’t determined strictly by PageRank, but include many factors. Google’s Privacy Center is at #11, which is not unreasonable.

“But Google regularly inserts particular results among certain searches.”

Those aren’t manual insertions. That’s what’s called “universal search”, including other *categories* on the web when their results rank high enough.

“Why not add a simple link to their privacy policy when the word “privacy” is searched?”

Well, it could be done in terms of a pseudo-sponsored link, as happens for the word “Jew”.

But how much value is an ordinary person going to get out of policy?