http://michaelzimmer.org/2008/03/10/to-aim-ads-web-is-keeping-closer-eye-on-you/ information ethics : privacy : new media : values in design : 2.0 Thu, 26 Apr 2012 13:58:09 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://michaelzimmer.org/2008/03/10/to-aim-ads-web-is-keeping-closer-eye-on-you/comment-page-1/#comment-158535 michaelzimmer.org » More Details on Yahoo’s New Ad Sales System, AMP! Thu, 12 Mar 2009 02:49:37 +0000 http://michaelzimmer.org/2008/03/10/to-aim-ads-web-is-keeping-closer-eye-on-you/#comment-158535 [...] and enable “precise geographic, demographic, and interest-based targeting.” Given the rising anxiety about the widespread monitoring of users’ online activities, perhaps Yahoo is trying to find [...] [...] and enable “precise geographic, demographic, and interest-based targeting.” Given the rising anxiety about the widespread monitoring of users’ online activities, perhaps Yahoo is trying to find [...]

]]> http://michaelzimmer.org/2008/03/10/to-aim-ads-web-is-keeping-closer-eye-on-you/comment-page-1/#comment-143869 michaelzimmer.org » Archives » CFP: Privacy Literacy — How Consumers Understand and Protect Their Privacy Mon, 24 Mar 2008 01:32:39 +0000 http://michaelzimmer.org/2008/03/10/to-aim-ads-web-is-keeping-closer-eye-on-you/#comment-143869 [...] To Aim Ads, Web Is Keeping Closer Eye on You [...] [...] To Aim Ads, Web Is Keeping Closer Eye on You [...]

]]> http://michaelzimmer.org/2008/03/10/to-aim-ads-web-is-keeping-closer-eye-on-you/comment-page-1/#comment-143182 Logical Extremes Mon, 10 Mar 2008 16:03:33 +0000 http://michaelzimmer.org/2008/03/10/to-aim-ads-web-is-keeping-closer-eye-on-you/#comment-143182 It will only get worse. For now, for those who want more privacy it's probably good enough to block ad servers and third-party cookies, and clear cookies and change IP addresses regularly. But in reality, the combination of User Agent, monitor resolution, IP address range and a few other factors could be mined to pinpoint many users pretty well regardless of cookies. And with increased sharing of these digital fingerprints, companies (and governments) could regain the upper hand, forcing the die-hards to use more aggressive tactics like anonymizing proxies, varying User Agents, etc. The arms race continues... It will only get worse. For now, for those who want more privacy it’s probably good enough to block ad servers and third-party cookies, and clear cookies and change IP addresses regularly. But in reality, the combination of User Agent, monitor resolution, IP address range and a few other factors could be mined to pinpoint many users pretty well regardless of cookies. And with increased sharing of these digital fingerprints, companies (and governments) could regain the upper hand, forcing the die-hards to use more aggressive tactics like anonymizing proxies, varying User Agents, etc. The arms race continues…

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