Comments on: Google Tests its eHealth Platform, Privacy Promised http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/ information ethics : privacy : new media : values in design : 2.0 Thu, 26 Apr 2012 13:58:09 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: michaelzimmer.org » Archives » CFP: Privacy Literacy — How Consumers Understand and Protect Their Privacy http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/comment-page-1/#comment-143870 michaelzimmer.org » Archives » CFP: Privacy Literacy — How Consumers Understand and Protect Their Privacy Mon, 24 Mar 2008 01:33:33 +0000 http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/#comment-143870 [...] rise. We witnessed renewed concern about the tracking of user behavior online, medical privacy as Web-based storage solutions are being proposed, the tracking and selling of television viewing patterns, the merging of vast [...] [...] rise. We witnessed renewed concern about the tracking of user behavior online, medical privacy as Web-based storage solutions are being proposed, the tracking and selling of television viewing patterns, the merging of vast [...]

]]> By: Michael Zimmer http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/comment-page-1/#comment-140240 Michael Zimmer Fri, 22 Feb 2008 23:58:36 +0000 http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/#comment-140240 I absolutely agree, Fred. 1) I suspect they might, although they're probably not under as much pressure to monetize the service as Microsoft it. The key issue will be to what extent are ads personally targeted based on one's health data, or one's health-related search query, or one's clickstream data on the health site. 2) I suspect that in terms of "live" processing, the answer will be no. When ads are served to you on Gmail or a SERP, I doubt they'll ping your health data to help personalize them. However, presumably a Google Account will be needed to use the health service (they like to require that for everything, even their muni-wi-fi proposals), which does mean such a linkage can be made if necessary (business decision, subpoenas, etc) I hope we can get more information soon. I absolutely agree, Fred.

1) I suspect they might, although they’re probably not under as much pressure to monetize the service as Microsoft it. The key issue will be to what extent are ads personally targeted based on one’s health data, or one’s health-related search query, or one’s clickstream data on the health site.

2) I suspect that in terms of “live” processing, the answer will be no. When ads are served to you on Gmail or a SERP, I doubt they’ll ping your health data to help personalize them. However, presumably a Google Account will be needed to use the health service (they like to require that for everything, even their muni-wi-fi proposals), which does mean such a linkage can be made if necessary (business decision, subpoenas, etc)

I hope we can get more information soon.

]]> By: Fred http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/comment-page-1/#comment-140238 Fred Fri, 22 Feb 2008 23:10:27 +0000 http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/#comment-140238 Michael, I hope that you\'re able to get some clarification from Google about this new initiative. I would like to know specifically: 1) If Google plans to sell targeted ads based on records 2) Google plans to integrate the health records into the Google cross-service profile. That is, will my gmail now know I have asthma if I elect to participate. These are really critical questions, and I think we need to have a discussion about the ethics of such a program. Michael, I hope that you\’re able to get some clarification from Google about this new initiative. I would like to know specifically:

1) If Google plans to sell targeted ads based on records
2) Google plans to integrate the health records into the Google cross-service profile. That is, will my gmail now know I have asthma if I elect to participate.

These are really critical questions, and I think we need to have a discussion about the ethics of such a program.

]]> By: Michael Zimmer http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/comment-page-1/#comment-140231 Michael Zimmer Fri, 22 Feb 2008 21:46:05 +0000 http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/#comment-140231 No, that's not true. Users of either Google or Microsoft's solutions will, reportedly, have the option to provide certain people access to certain pieces of your heath data. And it is unknown to what extent employees within Google or Microsoft might have access to user data (likely will be tightly controlled, hopefully encrypted). But it would be wrong to fear that "any one [sic] can fine out anything about you." No, that’s not true. Users of either Google or Microsoft’s solutions will, reportedly, have the option to provide certain people access to certain pieces of your heath data. And it is unknown to what extent employees within Google or Microsoft might have access to user data (likely will be tightly controlled, hopefully encrypted). But it would be wrong to fear that “any one [sic] can fine out anything about you.”

]]> By: irrelival http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/comment-page-1/#comment-140230 irrelival Fri, 22 Feb 2008 21:37:55 +0000 http://michaelzimmer.org/2008/02/22/google-tests-its-ehealth-platform-privacy-promised/#comment-140230 this medical records on the is crazy, any one can find out anything about you this medical records on the is crazy, any one can find out anything about you

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