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	<title>Comments on: Google&#8217;s Cookie to have 2 Year Expiration (Because it is of little value after that time)</title>
	<atom:link href="http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/feed/" rel="self" type="application/rss+xml" />
	<link>http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/</link>
	<description>information ethics : new media : privacy : values in design : 2.0</description>
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		<title>By: Michael Zimmer</title>
		<link>http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/comment-page-1/#comment-70381</link>
		<dc:creator>Michael Zimmer</dc:creator>
		<pubDate>Thu, 19 Jul 2007 13:38:56 +0000</pubDate>
		<guid isPermaLink="false">http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/#comment-70381</guid>
		<description>Ian - I agree. Giving users control over their information would be the best course of action. I&#039;m willing to give up the promise of personalized results &amp; advertisements in order to keep my personal information from being routinely captured by my search engine provider, but Google doesn&#039;t give me that option...

A key question here, from Google&#039;s perspective, is whether users might be willing to &lt;i&gt;pay&lt;/i&gt; for such privacy protection, since Google would - presumably - loose revenue if the ads are as uniquely tailored to the individual user...</description>
		<content:encoded><![CDATA[<p>Ian &#8211; I agree. Giving users control over their information would be the best course of action. I&#8217;m willing to give up the promise of personalized results &#038; advertisements in order to keep my personal information from being routinely captured by my search engine provider, but Google doesn&#8217;t give me that option&#8230;</p>
<p>A key question here, from Google&#8217;s perspective, is whether users might be willing to <i>pay</i> for such privacy protection, since Google would &#8211; presumably &#8211; loose revenue if the ads are as uniquely tailored to the individual user&#8230;</p>
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		<title>By: Ian Brown</title>
		<link>http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/comment-page-1/#comment-70380</link>
		<dc:creator>Ian Brown</dc:creator>
		<pubDate>Thu, 19 Jul 2007 13:21:36 +0000</pubDate>
		<guid isPermaLink="false">http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/#comment-70380</guid>
		<description>Of course, the truly privacy-protective course for Google to take would be to only store search records for users that had explicitly opted for that to happen. 

I do hope that Google&#039;s idea of &quot;anonymising&quot; records after 18 months isn&#039;t to replace IP addresses with other &quot;random&quot; identifiers in their logs. AOL already demonstrated the futility of that course of action.</description>
		<content:encoded><![CDATA[<p>Of course, the truly privacy-protective course for Google to take would be to only store search records for users that had explicitly opted for that to happen. </p>
<p>I do hope that Google&#8217;s idea of &#8220;anonymising&#8221; records after 18 months isn&#8217;t to replace IP addresses with other &#8220;random&#8221; identifiers in their logs. AOL already demonstrated the futility of that course of action.</p>
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		<title>By: Michael Zimmer</title>
		<link>http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/comment-page-1/#comment-70141</link>
		<dc:creator>Michael Zimmer</dc:creator>
		<pubDate>Mon, 16 Jul 2007 21:12:59 +0000</pubDate>
		<guid isPermaLink="false">http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/#comment-70141</guid>
		<description>Ash: Yes, they&#039;ve announced that they will &quot;anonymize&quot; the IP address and cookies after 18 months. But they haven&#039;t released precisely how they will actually do that (&quot;Our engineers are already busy working out the technical details&quot;), or when it will be implemented. Regardless, attempts to anonymize the data is not the same as &lt;i&gt;removing the records altogether&lt;/i&gt;. The latter is the stronger move to make, and the move I am calling for.</description>
		<content:encoded><![CDATA[<p>Ash: Yes, they&#8217;ve announced that they will &#8220;anonymize&#8221; the IP address and cookies after 18 months. But they haven&#8217;t released precisely how they will actually do that (&#8220;Our engineers are already busy working out the technical details&#8221;), or when it will be implemented. Regardless, attempts to anonymize the data is not the same as <i>removing the records altogether</i>. The latter is the stronger move to make, and the move I am calling for.</p>
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		<title>By: Ash</title>
		<link>http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/comment-page-1/#comment-70140</link>
		<dc:creator>Ash</dc:creator>
		<pubDate>Mon, 16 Jul 2007 21:01:41 +0000</pubDate>
		<guid isPermaLink="false">http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/#comment-70140</guid>
		<description>&quot;An easy way to take this announcement a step further would be for Google to announce that not only will the cookie on my computer expire after 24 months of non-use, but that they will also remove any record associated with that cookie from their internal databases&quot;

Um they already do, they anonymize after 18 months,6 months earlier than you asked!</description>
		<content:encoded><![CDATA[<p>&#8220;An easy way to take this announcement a step further would be for Google to announce that not only will the cookie on my computer expire after 24 months of non-use, but that they will also remove any record associated with that cookie from their internal databases&#8221;</p>
<p>Um they already do, they anonymize after 18 months,6 months earlier than you asked!</p>
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