http://michaelzimmer.org/2007/07/04/with-smartads-yahoo-finally-joins-googleas-a-threat-to-privacy/ information ethics : new media : privacy : values in design : 2.0 Wed, 17 Mar 2010 12:51:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://michaelzimmer.org/2007/07/04/with-smartads-yahoo-finally-joins-googleas-a-threat-to-privacy/comment-page-1/#comment-158544 michaelzimmer.org » Google Launches Behavioral Advertising System, With Impressive (But Not Quite Perfect) Privacy Controls Thu, 12 Mar 2009 05:05:11 +0000 http://michaelzimmer.org/2007/07/04/with-smartads-yahoo-finally-joins-googleas-a-threat-to-privacy/#comment-158544 [...] Yahoo!, Micrsoft, and AOL have all been engaged in behavioral targeting for some time, Google’s [...] [...] Yahoo!, Micrsoft, and AOL have all been engaged in behavioral targeting for some time, Google’s [...]

]]> http://michaelzimmer.org/2007/07/04/with-smartads-yahoo-finally-joins-googleas-a-threat-to-privacy/comment-page-1/#comment-158536 michaelzimmer.org » Yahoo’s New Ad Sales System to Include Behavioral Targeting Thu, 12 Mar 2009 02:50:57 +0000 http://michaelzimmer.org/2007/07/04/with-smartads-yahoo-finally-joins-googleas-a-threat-to-privacy/#comment-158536 [...] No further details are provided regarding how the behavioral targeting will work. Presumably, it will be something like Yahoo’s beta SmartAds platform, which promises advertisers the ability to “leverage Yahoo’s unique data and insights to deliver personalized marketing messages and drive click-thru rates.” I commented on the privacy and surveillance threats of that program here. [...] [...] No further details are provided regarding how the behavioral targeting will work. Presumably, it will be something like Yahoo’s beta SmartAds platform, which promises advertisers the ability to “leverage Yahoo’s unique data and insights to deliver personalized marketing messages and drive click-thru rates.” I commented on the privacy and surveillance threats of that program here. [...]

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