February 9, 2006 – MichaelZimmer.org

Does Targeted Marketing (with Personal Data) Work?

Posted by Michael Zimmeron February 9, 2006in Internet, Privacy, Search Engines

One of the key arguements for collecting personal search histories is that a "perfect search engine" will use this personal information to deliver more relevant advertisements. The supposition is that the search engines benefit from selling a more detailed profile…

Google Desktop 3.0 Copies Your Hard Drive

Posted by Michael Zimmeron February 9, 2006in Privacy, Search Engines

Google released a new version of their Desktop software, which includes a feature allowing users to search their files across computers. The service is not activated by default, and (savvy) users can opt to block certain files from being accessible…