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MichaelZimmer.org

MichaelZimmer.org

Michael Zimmer, PhD, is a privacy and data ethics scholar at Marquette University

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Day: October 19, 2005

19Oct

Google Files for Behavioral Targeting Patents

Posted by Michael Zimmeron October 19, 2005in Information Law & Policy, Search Engines

Search Engine Journal reports that Google recently filed two patents dealing with ad targeting based on user search history behavior and personalization in what seems an attempt to leverage their Gmail/personal search/toolbar data, reminding us that all those free tools…

Read More Google Files for Behavioral Targeting Patents

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