Michael Zimmer.org

Search Engine News reports speculation that Google might soon launch its own Calendar tool. If true, I’m sure it’ll be a useful and attractive tool, likely based on Apple’s iCal calendar program.

What this also means, however, is that Google is moving more and more towards personalized services which would require setting up accounts with personal information. Doing this allows Google to scan all your personal content (Gmail, calendar entries, etc) in order to not only provide you a more personalized search experience (perhaps a good thing), but also to deliver you more personalized advertising (perhaps a good thing, perhaps not).

In all, this again raises interesting value implications (privacy, autonomy, etc) of the Googlization of more and more of our lives.